Marketing that reports in money
Search, Google Ads, social media, paid social and email. From £375 a month, and the report at the end of it has revenue on it rather than a graph of how many people theoretically saw something.
Five things, priced separately
Marketing
Every month, three-month term- Search.
- £550 local, £750 standard, £1,150 ecommerce. Expect three months before anything moves and six before it’s worth much. I’d rather say that than take a month’s fee.
- Google Ads.
- £375 flat, not a percentage of your spend, so what I charge doesn’t rise when your budget does. Minimum spend £600 a month; below that the fee is bigger than a useful share of the thing it manages.
- Social media.
- £650 for a post a week, £1,200 for three. Organic only: I write them, make or find the pictures, and reply to what comes back.
- Paid social.
- £1,750 for Meta ads, which is a different job from the posting above and includes none of it. Minimum spend £2,650.
- Email.
- £450. Flows and campaigns to people who have already bought from you, which is usually the cheapest return on this list.
The complexity scales, so the price does too. Paid social works well for some businesses and badly for others, and which one you are is largely decided before I start. If you sell a considered purchase to a local catchment it’s search and Ads first, and I’ll say so even though those are cheaper.
Three months before anything moves, six before it’s worth much. Anyone promising faster is selling you the first month.
Reports go out the
first working day.
What’s on the monthly report
One page, sent on the first working day of the month. Five things, and none of them is an impression count.
- 01What it cost you. Fee and ad spend, separately.
- 02What came in. Enquiries, calls and orders, with money attached where the tracking can attach it.
- 03What I did last month.
- 04What I’m doing next month.
- 05Anything that went wrong. Including things I got wrong.
The first thing I check on any account I’m handed is whether conversion tracking actually fires, because when it’s broken the numbers still look like numbers and nobody can tell.
Take more than one and it costs less
Together
Every monthTwo services together take 5% off the total, three or more take 10%. Add one later and the lower price starts that month; nothing is backdated and there’s no charge for changing your mind.
Start with one and add the rest when it’s earning its keep. I’d rather you did that than bought the lot on day one to be safe.
Send me the details
A couple of paragraphs from you saves us both a round of questions. Only the email address is required.
- 01You fill this in. Three minutes or so.
- 02I reply by the end of the next working day, with a price or with the questions I need answered to give you one.
- 03If a call would help, you pick the time. I won’t ring you out of the blue.
Messages read Monday to Friday, 8am to 7pm.
It goes into a CRM I built myself, so I know where you found me and nothing gets lost. No mailing list and no follow-up sequence.
If you’d rather talk, ring between 8 and 7, Monday to Friday. I answer it myself.
07897 063924